The client was not satisfied with the existing website design and wanted to redevelop entirely. It wasn’t getting the results he needed for his business to succeed.

The main concern was about conveying the business’ products and services accurately, and in a way that spoke to the target audience. There was no analytics setup on the existing website, so we could not review any data that could help solve existing issues. We had to start from scratch and ask the big questions.

• Who was the target audience?
• What is the businesses’ unique selling proposition?
• Who are the competitors?

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