The website’s main goal is to promote the business’ brand and book motivational speaking opportunities and coaching sessions. The motivational speaker uses his own experiences to help others with the challenges they are facing in their life.
Their target audiences are university and high school students, entrepreneurs, and institutions such as universities/hospitals.
Their needs and goals are:
- university/high school: Find a job. Define their career. Discover their passion. Many of them don’t know what they want since they don’t know who they are.
- Entrepreneurs: operate and grow a successful business. Looking at solutions to increase their productivity, improve employee morale, grow their business and etc.
- Institutions/universities: They’re looking for guest speakers to inspire/empower/motivate an audience