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We’ll be creating a WordPress website for a Hallmark Ottawa realtor. The key components will be to implement an MSL software that allows visitors to see the realtors listings in realtime. The existing website of the realtor is not optimized for search engines and currently doesn’t have analytics. Our goal is to not only improve the design but also optimize their web conversions and increase ROI. Some other improvements that will be made are:

  • Targeting long tail keywords to increase conversions
  • Strategizing a landing page that C.O.N.V.E.R.T.S
    C = Clear Call to Action
    O = Offer
    N = Narrow Focus
    V = VIA: Very Important Attributes
    E = Effective Headline
    R = Resolution-Savvy Layout
    T = Tidy Visuals
    S = Social Proof
  • Implement listing integrations to provide a listings database for better user experience
  • Include a blog
  • Social proof with testimonials
  • Mobile responsive experience
  • Highlight multiple call to actions to increase conversions
  • Optimize site speed
  • Implement an online chat to engage visitors and provide exceptional service
  • Create neighbourhood profiles

This seems like a lot to include on a website, but each point is essential for a real estate website and can also be applied to the majority of websites in different industries.